Steph Yin Zhao

An independent nonprofit AI-interpretability lab: designed assets for their published papers, created a design system for technical and research materials, explored research tools and product concepts, and designed their logo, brand, and fundraising decks.

Founding product designer on a new initiative in their research lab — brought it from ideation to MVP with a small, focused team.

For a biotech pioneering continuous fermentation: fundraising and sales decks and visual communications that translated complex scientific concepts into clear pitches for a wider range of stakeholders.

Founding designer on Opendoor Exclusives — kicked off the concept-to-MVP of a novel real-estate marketplace, then returned to productize the buyer side experience: a context-aware discovery → touring → buying journey across multiple devices, touchpoints, physical signage, and human support. Exclusives launched and went live in Austin, Houston, and DFW.

turntable.fm was the place to listen to music with friends on the early internet. Revived during the pandemic, I updated the desktop app and designed their marketing site.

Oscilar is an AI-powered risk decisioning platform. I worked directly with the founder to design the Oscilar logo and marketing site, and contributed to some early product features.

Instabase made tools for automating unstructured data processing. I designed experimental internal apps and the Instabase developer sandbox for demoing their API and tools.

Productboard makes product management tools. I worked with an internal team to validate new experimental features. Separately, I was part of the team on Productboard's 2021 rebrand — I redesigned a set of pages on the new marketing site and designed their client- and internal-facing deck system.

popl is an NFC-enabled digital business card built for in-person connection. I redesigned the consumer mobile app, designed premium upsells, and kicked off their enterprise product — which went on to become their main product.

Refractal was an at-home rapid-test device developed at the height of the COVID pandemic. I designed the mobile app people used to set up tests and receive results, in compliance with the FDA's rapidly evolving health and regulatory requirements.

Literati is a subscription book club. I redesigned the Literati Kids marketing site, subscription order flow, checkout, and account management, and designed the first Literati Kids mobile app ahead of their Series B.

Clay is a GTM data enrichment platform. In their early days, I was on the team that developed their brand direction and the classic Clay logo still in use today. I designed the first Clay landing page / teaser — the first application of their new brand — and came up with an early tagline ahead of their launch.

Primer is a B2B advertising automation platform. As their first designer, I designed the first iteration of the product (dashboards, workflow builders, core MVP features) and an early marketing site ahead of their Series A.

Founding designer. Redesigned the product to standardize the UI across the platform, created and maintained a design system, and rebranded with a new name and logo.